Tried and true principles need innovative applications. Would you agree that the goal is to keep elements of traditional marketing, the principles we know are universal and effective, and apply them in new forms. Pitch Engine is a great example of this but how many companies are in a position to utilize the service?
It is rare to find an organization that has digital assets organized in a manner to leverage for a 2.0 press release. Too much emphasis on Tweeting and not enough on creating content that is clear, compelling and news worthy.
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