The Real Life Social Network v2

Love this presentation by Paul Adams. Paul works as a UX Researcher at Google, the research lead for sociability, and works with teams building products and features for the social web, but you won't find the usual Google Geeky talk about protocols and Open ID in this presentation.

He starts out with a simple but common problem when connecting online. There is no one-size fits all for social networks. We all have many people we are connected to in real life and we need networks that support our various identities and ties.

For small business owners, online marketing is more and more complex. We have to learn how to design social features on our websites and deepen our understanding of how our businesses can participate on the social web.

Hope you enjoy the presentation. Thoughts?

The Real Life Social Network v2

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